Saturday, April 4, 2009

Christmas 2009 Tips for Retailers

Key takeaways:

High-end consumer prices likely to drop. Consumers aren't splurging as much in tough times.

High-end stores cutting inventory levels to create scarcity and to minimize inventory rightdowns. This is smart. People are likely to buy at full price in the store if they are worried about an item selling out. Frank Kern's excellent Mass Control product talks about creating scarcity and buzz :)

Minimum buying requirements (order sizes) are likely to decline in 2009. Businesses won't stick their neck out on the line for unproven products and are likely to be more worried regarding having excess products on the shelves in 2009.

Dan Ross

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