http://www.ddimagazine.com/displayanddesignideas/content_display/industry-news/e3i2bdcb48919b5e424893ef49222b61d26
Three times as many shoppers (40 percent) now plan to spend "much less" or "somewhat less" compared with shoppers (13 percent) that plan to spend "much more” or "somewhat more" than last year. In February, the ratio was two-to-one. The planned spending cutbacks are most pronounced among down-market and middle-market shoppers. The share of each segment planning to spend "much less" increased by a double-digit amount.
Dan Ross
http://www.BetterBizBooks.com
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