Saturday, January 3, 2009

Web 2.0 - Reviews Intregal to Online Sales

Great article/info. today on

According to NielsonOnline "Eight in ten online shoppers (81%) have read consumer-written product or retailer reviews when doing their holiday shopping this year........Customer reviews are an important research tool for online consumers, with 71% agreeing that consumer reviews make them more comfortable that they are buying the right product, Nielsen found."

This basically indicates that the power of web 2.0 (consumer's opinions posted online as an example) is growing.

Dan Ross

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