Top 10 Retailers by Conversion Rates

http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-rate-october-2008-7014/

Interesting statistics: Office Depot and Staples are in the top 10. ProFlowers, Blair.com, Talbots.com,Lands End, LL Bean, QVC.com and Ebay are amongst the others.

Basically what this looks at is the percentage of people that received email during the month vs. purchased goods from the online retailer. Could the e-mails convert the list into sales? That is what this tracks....

Dan Ross
http://www.danross.info/

Best Internet Retailers by Satisfaction in 2008?

http://www.marketingcharts.com/interactive/top-40-online-retail-satisfaction-index-merry-outlook-for-some-but-not-others-7377/foresee-top-40-online-retail-satisfaction-indexjpg/

What is intriguing is that Amazon.com and Netflix.com are in the top 2 positions by a good margin. These companies are SOLELY online and don't have a physical prescence at all.

Dan Ross
http://www.DanRoss.info

Web 2.0 - Reviews Intregal to Online Sales

Great article/info. today on MarketingCharts.com

According to NielsonOnline "Eight in ten online shoppers (81%) have read consumer-written product or retailer reviews when doing their holiday shopping this year........Customer reviews are an important research tool for online consumers, with 71% agreeing that consumer reviews make them more comfortable that they are buying the right product, Nielsen found."

This basically indicates that the power of web 2.0 (consumer's opinions posted online as an example) is growing.

Dan Ross
http://www.DanRoss.info

Great Advice for Small Businesses

1) Get a website up - 50% of independent retailers DON'T have one! The goal is no to KEEP existing customers but to be a chance to get NEW customers and let people know that a business ACTUALLY exists that might meet their needs and, god forbid, actually be close!

2) Create Evangelists

3) Know your numbers



Dan Ross
http://www.betterbizbooks.com/

Power of Testimonials

Dan Ross
http://www.BetterBizIdeas.com

Blogs influencing buying decisions ? YES! says Jupiter Research

http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616/jupiter-buzzlogic-blog-readers-trust-content-purchase-decisions-october-2008jpg/

Interesting but I found the stat that 53% have NOT read a blog to be the most interesting factoid. The number of blog pages has been growing at a PHENOMENAL rate the last few years.

Dan Ross
http://www.BetterBizIdeas.com

Web 2.0 & Branding in an online world

Branding 2.0 & Social Media

View SlideShare presentation or Upload your own. (tags: marketing media)

Dan Ross
http://www.BetterBizIdeas.com

Social Networking Growth According to Nielson Online

Linkedin.com is the fastest growing social network Y-Y. Much of that growth is due to the unique nature of business relationships (people work with ALOT of people) and the desire of many people to keep in contact with people as they move jobs/locations, etc.



Dan Ross
http://www.BetterBizBooks.com

Elf Yourself....Great Viral Marketing by Office Depot

http://www.elfyourself.com/

If you didn't see this during the 2007 holiday season I highly encourage you to do so in 2008 as I am pretty darn confident that Office Depot will bring back the elves. I know of many people that elved other people or themselves.

Dan
http://www.betterbizbooks.com/