http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-rate-october-2008-7014/
Interesting statistics: Office Depot and Staples are in the top 10. ProFlowers, Blair.com, Talbots.com,Lands End, LL Bean, QVC.com and Ebay are amongst the others.
Basically what this looks at is the percentage of people that received email during the month vs. purchased goods from the online retailer. Could the e-mails convert the list into sales? That is what this tracks....
Dan Ross
http://www.danross.info/
Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts
Monday, January 12, 2009
Monday, January 5, 2009
Best Internet Retailers by Satisfaction in 2008?
http://www.marketingcharts.com/interactive/top-40-online-retail-satisfaction-index-merry-outlook-for-some-but-not-others-7377/foresee-top-40-online-retail-satisfaction-indexjpg/
What is intriguing is that Amazon.com and Netflix.com are in the top 2 positions by a good margin. These companies are SOLELY online and don't have a physical prescence at all.
Dan Ross
http://www.DanRoss.info
What is intriguing is that Amazon.com and Netflix.com are in the top 2 positions by a good margin. These companies are SOLELY online and don't have a physical prescence at all.
Dan Ross
http://www.DanRoss.info
Wednesday, November 12, 2008
Brand Bubble + Recent news story on brand name sales
http://www.myfoxdfw.com/myfox/pages/Home/Detail;jsessionid=4E1E77C72548923BC7582A4842D109F8?contentId=7818663&version=1&locale=EN-US&layoutCode=VSTY&pageId=1.1.1&sflg=1
1) Don't mess with the toilet paper
2) Double digit growth in store brands vs. name brands
3) Store brands are an average of 46% cheaper
4) Many people are beginning to feel that name brands are "overpriced or overrated." In a declining economy and one where there is abundance of options vs. before have brand margins gotten out of whack with reality?
The authors of recently published book "Brand Bubble" seem to think that tough times are ahead for major brand labels. These folks work for Young & Rubicam, part of the largest ad agency holding company in the world, WPP Group.
Dan Ross
http://www.BetterBizBooks.com
1) Don't mess with the toilet paper
2) Double digit growth in store brands vs. name brands
3) Store brands are an average of 46% cheaper
4) Many people are beginning to feel that name brands are "overpriced or overrated." In a declining economy and one where there is abundance of options vs. before have brand margins gotten out of whack with reality?
The authors of recently published book "Brand Bubble" seem to think that tough times are ahead for major brand labels. These folks work for Young & Rubicam, part of the largest ad agency holding company in the world, WPP Group.
Dan Ross
http://www.BetterBizBooks.com
Tuesday, November 11, 2008
Wednesday, November 5, 2008
Blogs influencing buying decisions ? YES! says Jupiter Research
http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616/jupiter-buzzlogic-blog-readers-trust-content-purchase-decisions-october-2008jpg/
Interesting but I found the stat that 53% have NOT read a blog to be the most interesting factoid. The number of blog pages has been growing at a PHENOMENAL rate the last few years.
Dan Ross
http://www.BetterBizIdeas.com
Interesting but I found the stat that 53% have NOT read a blog to be the most interesting factoid. The number of blog pages has been growing at a PHENOMENAL rate the last few years.
Dan Ross
http://www.BetterBizIdeas.com
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