1) Don't mess with the toilet paper
2) Double digit growth in store brands vs. name brands
3) Store brands are an average of 46% cheaper
4) Many people are beginning to feel that name brands are "overpriced or overrated." In a declining economy and one where there is abundance of options vs. before have brand margins gotten out of whack with reality?
The authors of recently published book "Brand Bubble" seem to think that tough times are ahead for major brand labels. These folks work for Young & Rubicam, part of the largest ad agency holding company in the world, WPP Group.