Thursday, November 6, 2008

Branding of Presidential Candidates and the Impact

Interesting take from

What is interesting about the book is that these guys work for Young and Ribicam Group and have a HUGE vested interest in branding. In an age of overabundance to brand values decline? Do you put as much of a premium on Starbucks vs. McDonalds? I think it is one of a market decline.....

Dan Ross

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