http://www.thebrandbubble.com/blog
What is interesting about the book is that these guys work for Young and Ribicam Group and have a HUGE vested interest in branding. In an age of overabundance to brand values decline? Do you put as much of a premium on Starbucks vs. McDonalds? I think it is one of a market decline.....
Dan Ross
http://www.BetterBizIdeas.com/
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